HEINEKEN® REDEFINES MUSIC DISCOVERY WITH THE “REFRESH YOUR MUSIC, REFRESH YOUR NIGHTS” PLATFORM

Kuala Lumpur, 13th March 2024 – Music sounds better when shared! Heineken® is excited to announce the return of its global music platform, “Refresh Your Music, Refresh Your Nights”. The cross-genre, cross-culture music platform invites fans to break out of their music bubbles and explore new sounds and expand their music tastes.

Back with an exciting twist, the highlight of this platform is the all-new Heineken® Fresh List – an exhilarating digital experience fostering new music discovery and connections. The Fresh List truly embeds the spirit of music exploration, leading music lovers to discover refreshing music experiences.

What’s captivating about the Heineken® Fresh List is its ability for music lovers to create refreshing blended playlists on Spotify with their friends and favourite artists. Unlike typical algorithms, this innovative curation process, powered by the Heineken® Refreshing Algorithm, breaks the mould by intentionally introducing tracks outside common preferences, offering refreshing new music experiences.

True to the Heineken® brand ethos of innovation, this unique algorithm enables fans to blend their playlist with multiple friends and well-loved artists, including Martin Garrix, Uriah See, as well as DJ Ashley Lau.

Here’s how to experience Heineken® Fresh List in a few simple steps:

Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, expressed, “At Heineken®, we revel in challenging the norm, infusing every experience with a unique twist for a fresher world. Introducing the Heineken® Fresh List into the brand’s ‘Refresh Your Music’ global platform reaffirms this commitment. It’s about more than just music; it’s about redefining how we connect, explore, and enjoy together. Expect the unexpected because that’s what Heineken® does best.”

Fans in Malaysia can anticipate an electrifying music event – Heineken® Refresh – soon in Kuala Lumpur. Heineken® Refresh will take its revellers on a journey through fresh tunes and a spectacular audio-visual experience.

Get ready for an exciting journey with Heineken® Refresh! Brace yourself as we unleash refreshing music experiences across participating outlets nationwide from April to June 2024. Get hyped for an array of thrilling activities, from immersive music games that’ll ignite your senses to grooving the night away at our pulsating outlet activations.

So don’t miss out on the exhilaration – follow Heineken® on Instagram and Facebook for updates and details for a sensational ride with Heineken® Refresh!

Heineken® and all these happenings are strictly for non-Muslims aged 21 and above. We’re all about being responsible – when you drive, never drink. Please #EnjoyResponsibly.